The power of language free essay sample

In spite of the fact that Susanne Langer did an investigation on people and creatures to give indications versus images in getting language, Helen Keller and Malcolm X took various ways on finding the intensity of language. Langer raises how there is a contrast among images and signs, which a great many people think of them as one in the equivalent. For Keller she was hard of hearing and visually impaired from the age of 19 months, where she experienced issues figuring out how to convey and get language. In Malcolm X’s case, he was a road trickster who didn’t get legitimate instruction and was baffled when he couldn’t express what is on his mind through his letters he composed. In â€Å"Language and thought† it was stated, â€Å"A sign is whatever reports the presence or the approach of some occasion, the nearness of a thing or an individual, or an adjustment in the condition of affairs† (Langer, Pg. 28). Where the two people and creatures use signs constantly. In the first place, the Industrial Revolution was conceived in Britain and the world’s most significant budgetary focus was London, which made English the language of business (Fox, 2000). Afterward, after financial globalization, we see English all over the place. It isn't just the language of the business yet additionally the legislative issues, PCs and the Internet. Besides, English’s phonetic effect additionally assumes a job in media outlets. Most mainstream melodies, films, appears, hit books are in English. Thus, I discover Breton’s reactions about English’s significance after financial globalization both substantial and sensible. I certainly concur with the essayist that social dominion is significantly more unobtrusive and obvious than monetary government. No ifs, ands or buts, culture is the most significant thing which has a place with a country. That is the motivation behind why a large portion of the significant forces apply phonetic techniques in Third World nations. To outline, Robert Phillipson notes on his book, Language Imperialism, that the contentions which says English is the most extravagant and most legitimate language to communicate is a piece of language imperialism(1992). Also, pretty much every significant force propelled language instruction programs so as to apply etymological dominion. For instance, numerous extraordinary forces set up organizations to secure and spread their dialects, for example, Institute of German Language and Spanish Language Institute. In this manner, I accept that the simplest method to crush a culture is to annihilate their dialects along these lines, clearly despite the fact that it is less unmistakable and obvious than financial government, social colonialism it the mostâ powerful method to redesign a language. The essayist isn't right in making the dispute that encouraging another dialect is the most ideal approach to slaughter off a language. The essayist expresses that minor dialects will cease to exist in light of the fact that rather than these minor dialects, around 100 national dialects are educated in schools (Breton, 2000). As I would like to think, instructing another dialect doesn't mean to kill off a language; be that as it may, there are a few reasons why numerous minor dialects had vanished in progress of time. The principal reason is identified with the governments’ language strategies about minorities. For instance in Canada, First Nations kids were being rebuffed in private schools for communicating in indigenous language and still they have been compelled to communicate in a predominant language which are English or French(Nicholas, 2011). Another explanation is, previously, wars, catastrophic event and lack of food caused migrations. At the point when individuals s ettled down in these new puts in, so as to discuss effectively with neighborhood individuals they began to communicate in their language. Sooner or later, they quit any pretense of communicating in their own dialects at home or in their day by day life, in this manner the quantity of individuals who can communicate in and compose their dialects has diminished step by step. In this manner, when these two thoughts are contemplated, I don't concur with Breton’s thought that the most ideal approach to murder off a language is to show another. All things considered, there are perspectives that I both concur and differ with in the content â€Å"Can English be dethroned?† I imagine that monetary globalization has an extraordinary force in English. Innovative improvements in English-spoken nations caused broadly spread utilization of English. Likewise in light of the conspicuous connection among culture and language, it is justifiable that why practically the entirety of the incredible forces use language as an instrument of social government as the essayist states. Nonetheless, learning another dialect help you to meet new societies and encourages you in both scholastic achievement and your life. For whatever length of time that you don’t become an individual who you are not, learning new dialects will improve your point of view. Besides, when we consider the significance of English that I discussed, we can without much of a stretch say that it is difficult to oust English.

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Microsoft Windows Millennium Edition This record gives corresponding or late-breaking data to enhance the Microsoft(R) Windows(R) Thousand years Edition (Windows Me) documentation. The most effective method to USE THIS DOCUMENT To see Display.txt on-screen in Notepad, boost the Notebook window. To print Display.txt, open it in Notepad or another word processor, and afterward on the File menu, click Print. - Substance - WINDOWS UPDATE WINDOWS 95 UPGRADES WINDOWS 95 DRIVERS CONVERTED TO VGA Connector TYPE Screen TYPE Invigorate RATES Show PROBLEMS DYNAMIC COLOR CHANGE Enlivened CURSORS IRQ CONFLICTS WITH PCI DISPLAY ADAPTERS Various DISPLAY SUPPORT =============== WINDOWS UPDATE =============== Microsoft consistently makes refreshed drivers accessible on the Internet through Windows Update. Windows Me likewise remembers extra drivers for the Drivers catalog on the Windows Me CD. To get extra or refreshed drivers, complete the accompanying steps: In the event that you have an Internet association: 1. Snap Start, and afterward click Windows Update. 2. Adhere to the directions on your screen. In the event that you don't have an Internet association: 1. Snap Start, and afterward click Help. 2. In Windows Help, click the Index tab. 3. Type "Download Library", and afterward press Display. 4. Adhere to the directions on your screen. Microsoft refreshes the Windows Driver Library on the Internet consistently with the freshest drivers from outsider makers. Microsoft tests these drivers for similarity and afterward makes them accessible for download. Windows Update makes these drivers accessible consequently by recognizing the equipment on your framework furthermore, offering you just those drivers that are good with your framework. =================== WINDOWS 95 UPGRADES =================== Windows Me updates all Microsoft-gave drivers from Windows 95 and DirectX discharges. Windows Me likewise updates certain third- party Windows 95 drivers that may encounter issues running in Windows Me. On the off chance that your showcase card or framework included presentation explicit utilities (for instance, additional Display properties in Control Panel, invigorate rate utilities, or shading coordinating utilities), an overhaul to the gave Windows Me driver may cause the utilities not to work effectively. On the off chance that Windows Me overhauls your showcase driver and your showcase explicit utilities are not working effectively, this is on the grounds that the current outsider Windows 95 driver isn't perfect with Windows Me. Outsider showcase drivers and utilities are regularly very associated, so that on the off chance that you expel one piece, you will break the other. The presentation drivers included with Windows Me are proposed to be nonexclusive drivers that offer stable help for standard Windows APIs and highlights. Since every driver must bolster various designs, it is incomprehensible to help each utility with one driver. A few highlights that once in the past were remembered for outsider utilities have been coordinated into Windows. In the event that you despite everything need the additional highlights

Blog Archive MBA News Applications Decline at NYU Stern and Columbia Business School

Blog Archive MBA News Applications Decline at NYU Stern and Columbia Business School Job cuts and falling bonuses in the financial services industry are hurting not only Wall Street, they are also hurting Columbia Business School (CBS) and New York University (NYU) Stern’s application volumes. According to a BloombergBusinessweek article, these two schools are reliant on a robust Wall Street hiring environment to fuel applications. So, with hiring down, a ripple effect is now occurring. CBS is reporting a 19% drop in applications, and Stern  is reporting a 12% decline. Other top business schools, such as Wharton and Harvard Business School, are reporting declines, but these changes are not as significant. According to a  Graduate Management Admission Council survey, the number of MBAs interested in entering the finance world has been declining since 2008 (except for a brief increase in 2010). Of course, a decline in applications to business school is not all bad. If you are still interested in applying to CBS or Stern, with less competition, your chances may have j ust gotten a bit better! Share ThisTweet Columbia University (Columbia Business School) New York University (Stern) News

The Gothic Genre Of Gothic Novels - 1434 Words

Gothic genre in the late 18th century was founded by Horace Walpole’s. He published The Castle of Otranto, in 1764, and has been commonly recognized as the first Gothic novel. In this case, the term Gothic referred to the novel’s medieval setting in a castle in Italy, and many of the Gothic novels that followed would similarly be set in castles from the distant past, often in European countries still dominated (from an English point of view) by the Catholic Church (www.saylor.org). As the genre advanced, Gothic expanded to include all kinds of writings that contained mysteries, from time to time supernatural events; extreme emotions, especially elements of terror; complex plots with heroines imprisoned in ancient castles or abbeys with†¦show more content†¦So much indeed was he fascinated by the voice, that a most painful curiosity was excited as to her countenance, which he fancied must express all the sensibility of character that the modulation of her tones indicated † (Radcliffe 7). At the start of the book, Ann Radcliffe shows us that attractiveness and charm completes an important role throughout the novel. However, it will not be an exposed awareness, Radcliffe insinuates the component of trickery joined with the characters part of their social order. Vivaldi is infatuated by a beautiful girl’s sweetness of her voice and the grace of her person, the girl, being Ellena. In his eyes she is flawless and innocent, he can’t stop himself from falling in love with her. At this point, sex and beauty transpire into being the masterminds of deception and destruction. Vivaldi gets close to Ellena by following her and her elderly companion in the hope of catching a glimpse of her features. However, Ellena steps back further hiding behind her veil. Therefore, creating a space of conspiracy which causes Ellena to be more desirable to Vivaldi. The veil is the first item that is pronounced in the novel, with someone not knowing what gothic tropes are, this clea rly points out the tone of the book. Vivaldi’s interest in Ellena signifies the pursuing of mysteries, of what beauty hides behind the veil. Therefore, the veil is submersed with sexual desire. The statement previously mentioned isShow MoreRelatedEssay on The Develoment of the Horror Genre1076 Words   |  5 Pages The term Gothic is significant for the understanding of the origins and development of the horror genre. Both of these genres differ, whilst Gothic literature is the text that explores the frightening extremes in mankind, horror focuses more on the unknown. The Gothic horror genre has changed over time and retains importance because it is the antecedent of the horror genre. Factors such as the definition of the word Gothic, the archetypes of the genre, and its social and historical contexts, haveRead MoreThe Gothic Elements Of Frankenstein922 Words   |  4 PagesBlake Sisson Mrs. Schroder Honors English IV December 8 2016 The Gothic Elements of Frankenstein Gothic novels are stories written in the gothic genre which is a literature genre of fiction characterized by an atmosphere of mystery and horror. This genre rose to, and flourished in, popularity during the 18th and 19th centuries. One of the most famous novels of this Genre is Frankenstein, also known as the Modern Prometheus, by Mary Shelley. Frankenstein is about a scientist who creates a grotesqueRead MoreSublime In Frankenstein Essay1497 Words   |  6 PagesMost Gothic novels aim to show the sinister side of human nature. They depict the dark terrors which lie beneath the reader s mentality. The term Gothic suggests a genre which deals with frightening and mysterious settings by giving connotations of ghostly castles and supernatural events. The Sublime experience as stated by the critic Longinus is, à ¢Ã¢â€š ¬Ã‚ ¦a matter of treatment. The particular form of the sublime experience that requires prepossessing objects is not only the form; it is simply theRead MoreMystery an d Suspense in Gothic Novels758 Words   |  3 Pages Gothic literature began and was very strong at the time of the Romantic Writers Movement. Gothic novels share common characteristics that contribute to the overall feeling of the novel. Most Gothic novels involve a setting that typically added mystery and suspense. The novel usually took place in a castle-like structure that was dark, scary, and isolated (Examine). In addition, the story enveloped omens or visions, supernatural or inexplicable events, overwrought emotion, women in distress, andRead MorePoetry Is Not Just The Vision Of The Writer1036 Words   |  5 Pages poetry can grip the heart—the mind can be an awfully dark place. Within gothic poetry the horror and fears of the poet lie just beyond the words of the poem itself. The words are emotional viscera given form. Poetry is aesthetic and inspiring and its brevity extends it to forms beyond itself. The works of romantic poets have been recycled and reimagined a s a result of our continued love affair with the ideas of the gothic and supernatural. The works of various authors, directors, artists, and musiciansRead MoreThe Lord Of The Screw And Northanger Abbey1635 Words   |  7 Pagesinnocent heroine in gothic literature is, primarily, to follow her curiosity into the deepest, darkest corners of an appropriate gothic setting, uncover some awful secret contained therein, and do a lot of running around in her nightgown to be saved at the appropriate moment by a strong, capable suitor. In both Northanger Abbey by Jane Austen, and The Turn of the Screw by Henry James this trope is challenged, with both books presenting us with a slightly different version of the gothic heroine. NorthangerRead MoreEdgar Allen Poe s Dr. Jekyll And Mr. Hyde, And The Tell Tale Heart1579 Words   |  7 PagesGothic Frankenstein The amount of scary books, dark video games and horror movies in the horror genre is unparalleled by any other single genre. People who take part in this genre enjoy the heart-pounding thrill of being scared or the long drawn out tension that causes them to sit on the edge of their seat. Historically many of the early examples of the horror or gothic genre like Dracula by Bram Stoker, Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson, and The Tell Tale Heart by EdgarRead MoreHow Is Gothic Illustrated in Frankenstein Up to Chapter 11807 Words   |  4 Pagesthe gothic illustrated in Frankenstein up to chapter 11? The gothic genre has many defining qualities and features, and as a gothic novel, Frankenstein (or the Modern Prometheus) exhibits some of these traits. However, due to the time period in which it was written by Mary Shelley there are also many features of Romanticism apparent in the novel, such as the emphasis on the beauty and restorative powers of nature in chapters 8 and 9. Therefore it is questionable which aspects of the Gothic genreRead MoreWhat Makes Frankenstein A Gothic Novel?877 Words   |  4 Pages2016 What makes Frankenstein a gothic novel? Mary Shelley creates a sense of gloom, mystery, and suspense, in her novel Frankenstein. The book generates these perceptions though the setting and the terrible events that go on throughout the book. Gothic novels came from the English genre of fiction popular in the 18th and 19th centuries. Gothics are defined by the mysterious and horrific atmosphere, similar to that of Mary Shelley’s writing. Frankenstein is a gothic novel because of the combined elementsRead MoreThe Qualification of Daphne Du Mauriers Rebecca as a Gothic Novel851 Words   |  3 PagesRebecca as a Gothic Novel One of mankind’s most valuable gifts is the ability to feel emotions and be able to react to them in a variety of ways. One of these emotions can be recognized as horror. Horror can be directly related as an immense sensation of fear, anxiety, and despair. Horror is adored by some and abhorred by others. Most importantly, there exist many sources for frightening media and information. One genre of literature that tends to provide horror can be known as Gothic Literature

Racism in Disney Movies Essay - 5488 Words

Anastasia Trus WRTG 3020 Professor Pat Sullivan 30 March 2010 Racism in Disney During the last several decades, the media has become a strong agent in directing and controlling social beliefs and behaviors. Children, by nature, can be particularly susceptible to the influencing powers of the media, opening an avenue where media created especially for children can indoctrinate entire generations. Disney movies, like all other media â€Å"are powerful vehicles for certain notions about our culture,† such as racism. (Giroux 32). Racist scenes in Disney movies are often identified as simply being â€Å"symbols of the time† when the films were produced. Furthermore, Disney racism is often passed over as simple humor, or as a simple guide to†¦show more content†¦Her troubling presence was simply cropped out of the movie even though you can still see the Aryans she used to pamper. Eliminating Sunflower from the movie may have been intended as harmless and as an attempt to be politically correct; however, it is cine matic decisions such as this that contributed to Disney’s reputation of being insensitive to issues of race. It was insulting enough for Disney to include the smiling servant stereotype to begin with, but to make matters worse, they started denying Sunflowers existence with the Fantasia re-release in 1960. How does that possibly make things better? A few angered African American communities said, No, you misunderstand. In our perfect, Fantasia world, Africans arent servants. They dont fucking exist† (Weinman 64). A contemporary film critic said, Whats fun though is that Disney says they never had such a character! Were all delusional† (Brunette 123). Maybe it was acceptable in the past to portray characters that had such blatant racist features; nevertheless, it is strange to deny its existence to audiences who had already seen the original version. This is how we deal with our ugly past: we deny it, trivialize it, gloss over it with pretty distractions and wishf ul thinking. Doing so, we deny ourselves a glimpse of the compelling reality of naked history. The well-meaning rush to unmake evil deeds by hiding them from the critical eye of modern sensibilities does nothing to honor the peopleShow MoreRelatedDisney s Role As A Monopoly1578 Words   |  7 Pages Disney is always being bashed about how they portray girls as being beautiful and skinny or how the portray ethnic groups in their movies. Disney also is haggled about being a monopoly and taking over other companies to be the only ones. Disney has been around since 1923, which Walt Disney and his brother started making short films about Mickey Mouse. They began to grow rapidly and eventually became the powerhouse they are today. In this quote by Alexandre Bohas professor at University of ParisRead MoreQuestionable Social Messages Spread by Disney864 Words   |  3 Pagessocial beliefs and behaviours. This is explained in the New York Times opinion column, Its Racist, But Hey, Its Disney. Children are more vulnerable to the powers of the media. Disney movies are also a vehicle for spreading cultural notions, such as racism. This medium opens an avenue where children can be indoctrinated and pass questionable values on to following generations. Walt Disney shows us how his strong feelings and or values shown in his films were all meant in a good way. â€Å"Our heritageRead More Racism In Animated Films Essay913 Words   |  4 PagesRacism in Animated Films While Disney animated films are the ideal family movies, it is undisclosed to many that such racism is being portrayed. Rarely do we ask about the origins and intentions of the messages we encounter through mass media; sometimes we forget that [producers] have origins or intentions at all (Lipsitz 5). The social inequality found in such popular culture can be due to several reasons. According to David Croteau and William Hoynes in Racial Crossroads, media contentRead MoreEssay on Racism in Disneys Aladdin993 Words   |  4 PagesRacism: discrimination which exemplifies stereotypical differences between the ethnic groups to which people belong. While Disney animated films are the ideal family movies, it is undisclosed to many that such racism is being portrayed. Disney’s movie Aladdin (1992), â€Å"was a high-profile release, the winner of two Academy Awards, and one of the most successful Disney films ever produced† (Giroux, 104); however, what is often disregarded is the obvious depiction of careless racism towards Arabs seenRead MoreGender, Race and Disney Princesses Essay examples1041 Words   |  5 PagesDisney princesses are fun for all ages, but their target audience is young children and â€Å"as children grow and develop, they can be easily influenced by what they see and hear†. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonistsRead MoreWalt Disney : An Issue With Race1543 Words   |  7 PagesThroughout the course of eighty years Walt Disney has made a lot of movies. In these movies there are characters that dance, sing, and do things that normal people could not do. Their movies have been very profitable over the years; however, these movies have faced some serious issues. Walter Elias â€Å"Walt† Disney is the of the founder of The Walt Disney Company. He started off writing short little stories that could be ran in television and movie theaters. Some of these short stories wereRead MoreRacism Present In Disney/Pixar Films. For Many Parents,1587 Words   |  7 PagesRacism Present in Disney/Pixar Films For many parents, these Disney/Pixar movies are something nice they can show to their children, they grew up on many of them and they wish to share this joy with their kids as well. If one was to walk up and tell them â€Å"These movies are fairly racist, you should show them to your children lest they get the wrong idea!† in most cases, they will find them to be just a closet nutcase and ignore that like it never happened. Society and these movies have conditionedRead MoreEssay On Mickey Mouse Monopoly711 Words   |  3 Pagesand have memories when asked about anything relating to Disney. Kids grow up watching Disney movies and dreaming of going to Disney World. Disney has been seen as a symbol of innocence and imagination since its creation in the mid 1900’s. The video Mickey Mouse Monopoly: Disney, Childhood, and Corporate Power was produced to highlight how racism and sexism can be seen throughout the Disney franchise. This video focuses on the Disney movies and how they can influence culture as they are consumedRead MoreAll s Not Well And Land Of The Lion King 1450 Words   |  6 Pages In the article â€Å"All’s Not Well In Land Of â€Å"‘The Lion King’†, Lazarus discusses how the movie: â€Å"The Lion King† negatively portrays society to children by using racism, homophobia, and social inequality. In American culture, racism and homophobia are both very common and controversial. Discrimination in today’s society is not primarily associated This essay is not completely effective because children do not yet understand social concepts and she did not have enough reasons to back up some of herRead MoreAll s Not Well And The Land Of The Lion King 1452 Words   |  6 Pages In the article â€Å"All’s Not Well In The Land Of â€Å"‘The Lion King’†, Lazarus discusses how the movie: â€Å"The Lion King† negatively portrays a society to children by using racism, homop hobia, and social inequality. In American culture, racism and homophobia are both very common and controversial. Discrimination in today’s society is not primarily associated This essay is not completely effective because children do not yet understand social concepts and she did not have enough reasons to back up some of

Presidential Election Of 1988 Pitted Vice President

The election of 1988 pitted Vice President George H.W Bush against Massachusetts Governor Michael Dukakis. Coming off the back of President Reagan’s second term, Vice President Bush needed to build on the sense of optimism that Reagan had instilled and make a case for continuity. Governor Dukakis on the other hand had to try and paint himself as good alternative to some of the pitfalls of President Reagan’s later years. Coming off an economic collapse, insider trading scandals, and a growing drug problem, there was no shortage of material for ad agencies to work with. The ads from 1988 paint a picture of an overall negative race, even when compared to 2016’s charged election, while also producing some of the most infamous and effective ads in campaign history. Judging from the ads alone, 1988 would be seen as a negative campaign. While both candidates had positive ads, the most remembered from this election year are three negative ads put out on the Republican si de. The fact that the three most memorable all came from one side speak to a difference in production quality as well. Based solely off the ads, the Republican party seemed to have the most unity of message as well as a coherent plan. Two of the three big ads have to do with Governor Dukakis’s record on crime. The first, run only once by and developed by a PAC, talked about Willie Horton, a convicted murderer who was furloughed under the Massachusetts system. While furloughed, he escaped and then assaulted a manShow MoreRelated The Role of President Hugo Chavez in Venezuela Essays4884 Words   |  20 PagesThe Role of President Hugo Chavez in Venezuela Introduction Venezuela is a late bloomer in regard to having complete independence and in terms of running its own democratic government. Right now, the Venezuelan people are in the midst of the same debate that has historically plagued countries all over the world; the country is torn between class lines and is another classic example of the haves versus the have-nots. Caracas is the capital and the Andes region is home to two-thirds of theRead MoreLogical Reasoning189930 Words   |  760 Pagesin Memphis in 1998. c. The Republican Party began back in the 1850s as a U.S. political party. Abraham Lincoln was their first candidate to win the presidency. d. I don’t believe you when you say Martin Luther King Jr. could have been elected president if he hadn’t been assassinated. Try to discipline yourself to read and answer these sample exercises before looking up the correct answer in the footnote below, and before reading on. You do not need to write out the answer. The exercises areRead MoreInternational Management67196 Words   |  269 Pagesavailable to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President Editor-in-Chief: Brent Gordon Vice President, EDP/Central Publishing Services: Kimberly Meriwether-David Editorial Director: Paul Ducham Managing Developmental Editor: Laura Hurst Spell Developmental Editor: Jane Beck Associate Marketing Manager: Jaime Halteman ProjectRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesareas. Leaders who focus on the customer marketplace recognize and manage the implementation of this business principle because they realize that it is a necessary precondition and platform for the success of their businesses’ products and services—not vice versa, as in some companies. 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Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 P agessymbiotic relationship with native elite. In the slightly more democratic nations of Latin America, the descendants of Lebanese, Japanese, and Chinese have become somewhat more integrated into elite political and social culture, even producing presidents in Ecuador and Peru. In both cases, however, it is clear that wealth and power are crucial to the ability to choose an ethnic identity over assimilation. Malaysia presents one of the most interesting alternatives to immigration narratives. With

Interface Usability

Question: What is use ofinterface usability. Answer: Introduction: The Usability interface is the way to access any website or any application. Interface usability is that which provide the access to the user to access any application. This project is considering as online medical device shopping and health service website is developing. As, it is a Public website, our main areas of specifications for developing a website would be to attract customers worldwide and to position their medical practice on the top of the web search engines by implementing appropriate SEO techniques in the future (Aungst, 2013). This website is creating for the help of the customers to make them available all the medical services at very less prices. As Cerner is the medical company which provides all the medical facilities. Cerner is the health information technology center which has founded in 1979 in America (Balkman Loehfelm, 2014). Objective: Our main objective would be to connect with worldwide audiences and supply them the best quality medical devices, services and facilities, formerly affiliated with the American health information technology center Cerner. By taking advantage of the unlimited opportunities to in the health care communities, we would be customizing our website and personalizing our customer service and our public medical services as well. The best exemplar through which we demonstrated our skills and knowledge about the coding and designing of a proper web design to the online world was our first website development project. We created an artistic website for the health information technology company, Cerner. We carefully investigated and designed the required website by the following our clients descriptions about the project that required creating: Structure: Idea Project Design Programming Content Testing SEO Management Advertising Success Target: The target of this website is to make available the best medical facilities to our customers. The patient can ask for any medical service. Our target is to provide all the medical equipment online to our respected patrons. The people can get an assessment on request. The customers can ask any of queries from our specialist through this website. They will answer them in the very satisfactory way. Our primary target is to provide the solution to the patients and to make an online purchasing available of all the medical devices. Output: In this project, a website is developing into the health information technology center. This website will be available for the online purchasing of all the medical devices. Who want to place an order they can place the order according to their demand. An online payment order is also available here. The people can purchase the online medical equipment and can choose the online or offline mode of payment. This website provides a hassle free user interface to the customers (Lupton Jutel, 2015). Success criteria: To create the online website for shopping or medical consultancy service, there are some important factors for the success criteria. Forced registration of the users should be avoided. The advertisement and the promotions our product should be designed carefully (Hwang et al., 2014). All the features of the items should be well described. So, all the features of our medical equipment are described in brief (Rose Dhandayudham (2014). Design Aims: The following strategies should be needed to implement in order to develop an appropriate website complying with your business criteria: Creating an e-commerce plan: This step requires researching upon products or services to display, corresponding to the target market. It also deals with identifying the proper medical business model with deciding on e-commerce business policies and this medical center's website name as well (Brewer et al., 2013). Purchasing a domain: This step deals in deciding on a domain name with the initials related to that of the medical center name and hosting. It also includes in choosing pricing model and setting up of a business bank account. Specifying website details: This is the third step in designing an e-commerce website as relevant to the medical center (Cerner), which deals with creating an appropriate e-commerce website design. It also deals in specifying the descriptions of the services and facilities being provided by this center (Sarasohn-Kahn, 2013) Handling online reservation: This is the fourth step that requires choosing from given methods for implementing an online order placing system for any device in the medical center. Promotion: By implementing an appropriate marketing plan to promote this medical center online through networking websites. Outline of proposed design: Creating database for the employees including production team of the devices, doctors, management staff, and others involved with this health technology center including the customers. Creating a database for the types of equipment, service facilities, and other related information as relevant to our health center. The front servlet page should be replete with quality information regarding the health related issues and our way of treating the same. Linking the data to the servlet page for displaying to our end users. Creating a dashboard on the front page itself, this should be including the services being provided by our center namely medical equipment and the online consultant service (Chang et al., 2013). The page should also contain the image of the devices, prices and other related activities. The data should be updated daily. Hence, the web design should be user-friendly for the system administrators to edit the database Features: The main features that should be present in the first page of our website would be: User Registration Medical Guidelines Medical Devices Online purchasing options Functionalities: Our website is designed as it includes proper image maps and navigation buttons such that valuable information can be accessed just with a single click. Some other features include: A responsive design with a unique code and URL such that to work efficiently. Publishing to social networking sites for promoting our website Emergency alerts for signifying the latest health threat and providing awareness of the same in the mass. Calendars for promoting our events Allowing patients to communicate with our specialist online Online purchase option to purchase any device Maintenance: Content Management System or CMS is a web-based application that enables multiple users of an online company in providing the different authentication levels in order to manage the data, information, or content related to online project or applications so it is very helpful to create our website. For our project (website for Cerner), we would be using the Word Press CMS in order to improve our e-commerce activities. This application will help in providing effective plug-in, which would be fulfilling our basic online needs, for example: Creating, editing and publishing our web pages, articles, and blogs related to medical science and healthcare and medical device. Adding and editing the description and specification of prices and photos related to our products and services. SEO and analytics: It is the communication with the search engine regarding our intentions such that the search engines, upon relevant searches by the users, could recommend our website. In order to implement the SEO such that the search engines refer our website to our users, the following criteria, relevant to our website, should be considered: Content: The contents of our website are related to the information related to public health and medical devices. Thus, our website should be referred to the users whenever they search for the health related topics. Performance: The search engines look for the performance related issues and as we are utilizing a responsive design for our website, we would be getting the attention of the search engines through our easy to use and smooth UI. Authority: As we are publishing quality health information developed by our publishing partner, Cerner (health information technology center) providing the solution for the health related issues and the medical equipment, our content, being relevant to the real world, would be promoted and referenced by the search engines. Proposed Evaluation Methods: To provide the usability interface to the users, the use of waterfall model has used. A waterfall model is used to design this website of the medical industry. Iterative design is prescribed for to promote usability during the whole development lifecycle. The method of evaluation can be used at all the stages of the development lifecycle which is helpful to verify the interface usability of the designed website. This is known as iterative design. A top-down approach is used in this project to design the project (Lupton, 2013). In this, all the requirements and designs defined well. This is the method of re-testing so by using prototypes to verify the designed application against usability interface. Waterfall model is the consistent in the real nature of design. So by using iterative design in a waterfall model, this project is evaluated (O'Cearbhaill, 2014). Main Use Cases: The customers will use the website to make the online shopping of medical devices. The main level of the use cases is view items, purchasing option and placing the order after registration. If a customer wants to view the items then the customer will access to the view part. If the customer wants to place the order then the online purchasing option is available here. A UML Use case for this website development is used in this project.: User Experience: As we would be designing our website in respective of the easy-to-use UI for our users, they will not have any difficulty to access the information from our website. This enhanced UI technique would fully satisfy our users. So users can easily place the order for any medical equipment (Kacen et al., 2013). Analytics: Analytics in the website designing is the tool, which helps us in determining the conversion rates, number of this monitor, track, and compare the web pages based on the same. It also includes the tracking of the following criteria of our website (Llach et al., 2013). Counting on the site visits and page loads Monitoring the loyalty of the visitors Duration of visits and conversion rates of our pages Monitoring keywords and traffic at any instant Conclusion: Thus, the project deals with providing details about the web design related to the public medical device needs. It also helps in providing the details about the implementation of the project including the estimation of the project costs and milestones in designing the website. Reference: Aungst, T. D. (2013). Websitefor Medical applications for pharmacists using mobile devices.Annals of Pharmacotherapy,47(7-8), 1088-1095. Balkman, J. 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