Presidential Election Of 1988 Pitted Vice President

The election of 1988 pitted Vice President George H.W Bush against Massachusetts Governor Michael Dukakis. Coming off the back of President Reagan’s second term, Vice President Bush needed to build on the sense of optimism that Reagan had instilled and make a case for continuity. Governor Dukakis on the other hand had to try and paint himself as good alternative to some of the pitfalls of President Reagan’s later years. Coming off an economic collapse, insider trading scandals, and a growing drug problem, there was no shortage of material for ad agencies to work with. The ads from 1988 paint a picture of an overall negative race, even when compared to 2016’s charged election, while also producing some of the most infamous and effective ads in campaign history. Judging from the ads alone, 1988 would be seen as a negative campaign. While both candidates had positive ads, the most remembered from this election year are three negative ads put out on the Republican si de. The fact that the three most memorable all came from one side speak to a difference in production quality as well. Based solely off the ads, the Republican party seemed to have the most unity of message as well as a coherent plan. Two of the three big ads have to do with Governor Dukakis’s record on crime. The first, run only once by and developed by a PAC, talked about Willie Horton, a convicted murderer who was furloughed under the Massachusetts system. While furloughed, he escaped and then assaulted a manShow MoreRelated The Role of President Hugo Chavez in Venezuela Essays4884 Words   |  20 PagesThe Role of President Hugo Chavez in Venezuela Introduction Venezuela is a late bloomer in regard to having complete independence and in terms of running its own democratic government. 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